Search Engine Optimization & Free Search Engine Submission

2008-12-08T00:43:00.001-08:00

How to Submit Your Website to Leading Search Engines Like Google, Yahoo & MSN

Once you finished the web hosting, the next most important duty is to make your site available to search engines. This is the fastest and easiest way to get the attention of your niche market. Search engine submission refers to the act of getting your website listed with search engines. Another term for this is search engine registration.

Getting listed does not mean that you will necessarily rank well for particular terms. However, it simply means that the search engine knows your pages exist.

Every second, over 20 new web pages are added to the web. That’s over 1,200 competing pages every minute! (NEC Research Institute). How is your site going to be found easily amongst all other competitors by the 85% of surfers who use a search engine to find what they are looking for everyday?

Search engines use automated software (known as “robots” or “spiders”) to follow who hyperlinks, harvesting information about sites as they go. Here we can see ways to increase the traffic of a website by submitting that into search engines.

A search engine query often turns up hundreds or thousands of matching web pages. In most cases only 10 or 20 most “relevant” matches are displayed first. Every site wants to be in the “top page” results. If your website address is not listed above, it means people may miss your site.

You can submit your site to google using.

http://google.com/addurl.html

There are number of free software to help you in making your site in top of search engines.

If you want your website to be top of the search-results you should know some basic fact of working of search engine. There are some companies exclusively working for making the websites on the top of the search and they are charging high amount for this service.

Factors affecting search results

There are mainly three facts.

Crawling : If and when the site is indexed by the search engine.

Ranking : How a search engine indexes or categories a web page.

Display : How a web page is displayed in the results page.

Do’s and Don’ts of Search Engine Submission

Some tips that will help you in making your site on the top of the returns of search results. Search engine submission has to be practiced by trial and error method.

Pick your strategic keywords

The words that usually people type or enter in the search box are the strategic keywords. Pick words with which you want your site to be associated and / or you expect your target audience to search the maximum on. You can get the help from http://www.overture.com/

Position your keywords

Search engines will check to see if the keywords appear near the top of a web page. Keywords must be present in the page title.

Check keyword frequency

Frequency is the other major factor in how search engines determine relevancy. A search engine will analyse how often keyword appear in relation to other words in web page.

Avoid the use of tables

Tables can push your text further down the page making keywords less relevant because they appear lower on the page. We cannot also avoid tables from web pages because it gives good page layouts. So, only alternative is using Meta tags.

Avoid heavy use of Java Script

Large sections of Java Script can also have the same effect as tables. Place your script further down on the page. As with tables, the use of Meta tags can also help.

Use Meta tags

Use of Meta tags will help overcome problems with table’s frames and other truoubles and they also control your site’s descriptions in engines that support them and provide a useful way to control your summary in some search engines.

Have relevant content

Changing your page titles and adding meta tags is not necessarily going to help your page do well for your strategic keyword, if the page has nothing to do with the topic. Your keywords need to be reflected in the page content.

Use HTML, rather than graphics

Search engines cannot read graphics. Avoid graphics and use HTML text whenever possible.

Make a site map page and submit it

You should make a site map page with text links to everything in your web site. You can submit this page, which will help the search engine, locate pages within your website.

Avoid frames

Most of search engines cannot follow frame links. To solve this either use Meta tags or avoid frames.

Submit your key pages

It’s good to submit the top two or three pages that best summarise your web site. Instead of using automated programs manually submit the key pages to at least the largest search engines.

Account for country specific engines

Major search engines are now providing country specific version of their directories eg. Some Indian search engines might only list websites with Indian domains.co.in. In such a case you can e-mail to search engines.

Cheap tricks or spamming in web page submission

All major search engines penalize sites that attempt to “spam” the engines in order to improve their position. One common technique is “stacking” or “stuffing” keywords on a page in order to improve ranking.

Webmasters need to avoid following design elements that may cause a page down grade due to a Spam penalty.

1. Meta refresh

Some site owners create target pages that automatically take visitors to different pages within a website without visitors clicking on a page link.

2. Invisible text

This is the technique of placing text on a page in the same colour as the background, making it invisible to human viewers.

3. Tiny text

This is the technique of placing text on a page in a small font size. Pages that are predominantly heavy in tiny text may be dismissed as spam.

For More Information

Direct Training for Google Adsense & Search Engine Optimization

Perambur, Chennai

Call : 9840860085

Visit : http://www.way2onlinejobs.com/

Search Engine & Website Optimization

Search Engine Optimization & Free Search Engine Submission